Our 2025 Wrap-Up

2025 was an inspirational year for APP!

We had the opportunity to dig into the history and artist communities of specific locales. From a sophisticated Miami Modern boutique hotel to a new adventure club in Moab, Utah, to the lush mountains and pastures of Dillard, Georgia, we curated unique artwork packages that tell stories of time and place.

As ever, thank you to all the opportunities granted us by designers and artists. We are grateful every day for the chance to work with creatives and bring into being art packages that tell a story and evoke feelings.

Here’s to a restful end to 2025 and a vibrant beginning to 2026!


2025 HIGHLIGHTS

Developed an art package featuring local artists for the brand new Eddie Bauer Adventure Club, at their inaugural location of Moab, Utah

Curated a mix of photography, illustration, and vintage horse brasses for the new Hilton Arlington Rosslyn the Key, located across the Potomac from Washington, D.C. in Arlington, Virginia. 

Put together an eclectic mix of guest room and public imagery for the new The James Hotel in Miami, taking over the landmarked Nautilus Hotel, originally designed by famed architect Morris Lapidus in the 1950s.

Visited the historic and beloved Dillard House Restaurant and Hotel in the Blue Ridge Mountains of Georgia, to prepare for the new art package we designed for the property's renovation.

Installed a family-friendly art package for the Anaheim Courtyard Marriott, just outside Disneyland.

Landed the art consulting gig for the new sprawling Westin in Cocoa Beach, Florida, beating out a host of competitors; a process that took over five years to nail down!

Flexed our accessorizing and styling chops at the Villatel Orlando.

Sourced and procured ultra large-scale artworks for the Loews Hotel renovation here in Atlanta.

Developed an art and accessory package for the entire public areas of the Flagler, a new multifamily property along Florida's A1A Scenic & Historic Coastal Byway.

Created and installed custom luggage tag wallcoverings and dimensional wall decor made from real vintage luggage for the brand new office of a local travel technology agency.

Got sporty with a new custom art package for the inaugural Sports Illustrated Resort in Nashville, TN, featuring a host of custom imagery made by our in-house designers.

Artist Visits

We caught up with some of our favorite working artists, visiting their studios and galleries to see what’s new:

Ronen Azulay
Eileen Braun
Hannah Ehrlich
Thomas Flynn II
Hannah Hanlon
Corrina Sephora
Merrell Thompson

Wishing you all the renewed energy + excitement a new year can bring...

Amy Parry Projects

Case Study #13 | Vintage Horse Brasses | Hilton Arlington Rosslyn The Key

Amy Parry Projects recently completed an amazing installation for the guestrooms at the Hilton Arlington Rosslyn The Key,  opening just across the Potomac River from Washington, D.C. The hotel is designed to connect guests to both the cultural pulse of D.C. and the historic beauty of Northern Virginia. Each piece selected for our art package furthers this notion, bringing a sense of place and authenticity to the guests' stay.

For one location, we chose to frame vintage horse brasses, adding a bit of history and dimensionality to the art package.

To learn more about how the artwork developed,
please flip through the Case Study below…

Our 2024 Wrap-Up

It was a year of BIG projects for APP! We filled super large walls and big floorplans.

We love making an impact on any space but it’s really fun to work with design teams on large projects where we have the opportunity to curate different aesthetics and themes within one property. Creating art packages for a lobby is so different from that of a library or pool deck, and we love when we get to do it all in one place!

As ever, thank you to all the opportunities granted us by designers and artists. We are grateful every day for the chance to work with creatives and bring into being art packages that tell a story and evoke feelings.

Here’s to a restful end to 2024 and a vibrant beginning to 2025!


2024 HIGHLIGHTS

Developed and installed a custom mural with artist John Tindel for the rooftop pool at Southern Post in Roswell.

Braved heights with an over 20’ high installation of over 60 custom-made bird sculptures by artist Kevin Chambers for a multi-family unit in Flowery Branch, GA.

Curated, produced, and installed an art package full of local artists for the Loria Ansley, a new luxury high-rise community in Midtown Atlanta.

Developed custom and local history-focused art packages for two new hotels going up in Arlington, VA and Clemson, SC.

Developed art package for historic Morris Lapidus hotel renovation in South Beach.

Continued our work in the senior living space with another successful install at Atlanta's Lenbrook, in collaboration with THW Design. We had a go at our first ever donor wall, adding an artistic twist to it (of course) with custom-printed tiles depicting artwork from Maeve Harris.

Got back at it with one of our favorite collaborators, the Atlanta Hawks, revamping the coaches areas at their practice facility.

Organized a workshop with textile artist Hannah Ehrlich for the designers at Blur Workshop. Within the inspiring setting of Temporary Studios pop-up art show in the Old Fourth Ward, Hannah taught the designers how to create their own woven artworks.

In the Press

An Atlanta native born and raised, Amy was thrilled to discuss her path towards art consulting with local publication Simply Buckhead. From her upbringing raised by a philosopher and professor, to time living abroad, Amy detailed the important milestones in her life that led to Amy Parry Projects.

Studio Visits

Our favorite part of the job - getting to see where the magic happens with some of our favorite local artists:

Elizabeth Chatham Baker
Eileen Braun
Kevin Chambers
Allyson Cummings
Hannah Ehrlich
Rachel Garceau
Scott Ingram
Zandra Solomon

Wishing you all the renewed energy + excitement a new year can bring...

Amy Parry Projects

Please note: we will be closed for our holiday recharge from
December 24th through January 1st

Case Study #12 | Atlanta Hawks Custom Signage

Amy Parry Projects recently completed an exciting installation of custom pieces for the Atlanta Hawks at their coaching and practice facility. Embracing an industrial aesthetic, these installations embody the principles of hard work and teamwork that define the Hawks’ culture. In fact, the creation of these pieces was itself a collaborative effort between APP, Coach Quin Snyder, and Atlanta artist Taylor Means, showcasing the spirit of unity and dedication that drives both the team and the project. This unique blend of design and teamwork not only enhances the facility’s environment but also serves as a constant reminder of the values that propel the Hawks toward success.


To learn more about how the artwork developed,
please flip through the Case Study below…

Case Study #11 | Christina Kwan Mural at Loria Ansley

Last week we completed installing a really exciting art package at the Loria Ansley, a new luxury apartment complex in Midtown Atlanta. Compiled of local Atlanta artists, the art is intended to reflect the two areas the building sits between - the bustling city center and Midtown Arts District, and the tree-filled residential neighborhood of Ansley Park.

We commissioned local Atlanta artist Christina Kwan to paint a mural inside the Loria Ansley. With her signature style combining energetic bold strokes and concentrated mark-makings, the piece is a showstopper and a true treasure for the residents.


To learn more about how the artwork developed,
please flip through our latest Case Study below…

Our 2023 Wrap-Up

It was a year of exploration for APP! We had the opportunity to work with numerous talented artists and are forever grateful to our clients for trusting us to beautify their spaces. We put together a record number of accessories packages and dove into the world of Senior Living art packages. We travelled a lot – Dallas, Nashville, Huntsville, Orlando, Hamburg!

As ever, I am incredibly happy to work with the super talented Sarah Davis and Leslie Lowe and I am really excited about the projects we’ve been crafting for realization in 2024. Thank you to the artists, designers, architects, builders, developers and purchasing agents who put us on the map.

Here’s to a peaceful end to 2023 and inspiring start to 2024!



2023 HIGHLIGHTS

Continued our work in the senior living space with another successful install at The Woodlands at Furman Retirement Community in Greenville, SC, in collaboration with THW Design.

Expanded our residential portfolio with a handful of projects, including one in Sandy Springs where we placed three original commissions.

Continued our amazing relationship with the Atlanta Hawks, sprucing up the offices and corridors at their practice facility.

Visited Hamburg, Germany for a site visit at the upcoming Reverb by Hard Rock Hotel.

Curated an art package full of local artists for a new luxury multi-family facility going up in Midtown Atlanta.

We got tropical with three Caribbean projects: hotels in Curacao and Bermuda, and a private residence in Turks and Caicos.

Created and installed a custom art package for The Dempsey, a multi-family unit in Madison, Alabama. 

Created Custom Commissions...

Custom Donna Mintz, Nicole Landau, and Beth Kamhi for a private residence in Sandy Springs, recently renovated by the amazing Uncommon Studios.

And other exciting things...

Artist Interviews with Melissa Borrell, Kerry Steele. Beth Kamhi, Chintia Kiran, and Sara Pittman, 

3 Case Studies giving insight into our process on past projects

4 Inspiration Boards 

Wishing you all the renewed energy + excitement a new year can bring...

Amy Parry Projects

Please note: we will be closed for our holiday recharge from
December 25th through January 2nd

Case Study #10 | Donna Mintz Custom Commission

Recently we completed a large installation at a private residence here in Atlanta. The home had been in the process of renovation, overseen by designer extraordinaire Mallori Hamilton of Uncommon Studios. She pulled in APP to assist with sourcing some showstopper art for the clients, and we were happy to deliver. We commissioned Donna Mintz, with the assistance of Sandler Hudson Gallery, to create one of her custom gold leaf creations for the dining room.

To learn more about how the artwork developed,
please flip through our latest Case Study below…

Case Study #9 | Peter Ferrari Mural at Mabra Law Firm

We have been thrilled to work with Ronnie Mabra on the further development of the already amazing art collection he has amassed at his Blandtown law office. One recent commission we assisted with was a custom mural by Atlanta artist Peter Ferrari. The piece pays homage to the work Ronnie does, and serves to enlighten and empower his employees on a daily basis.

To learn more about how the artwork developed,
please flip through our latest Case Study below…

Case Study #8 | Voco Sarasota Custom Mural

In this quickie of a case study, we wanted to give a glimpse into how we developed and executed an amazing custom mural for the Voco Sarasota Hotel’s restaurant and bar. Artist Kipper Millsap used IHG’s brand standards, particularly the avian theme, as a jumping off point, conscientiously developing it into something that felt on-brand for both the hotel and the artist. To keep with the hotel’s timeline, artist Kayleen Scott was brought in to install the mural, using a fully planned out template made by Kipper. The result speaks for itself! A memorable and “Instagrammable” moment for customers and the hotel."

Our 2022 Wrap-Up

Reflecting on the year 2022, I am so very grateful to work with artists and design creatives. I love that our work involves transforming spaces, like the corridor at Mabra Law firm where Atlanta artist Peter Ferrari painted a vision of beauty and a bold statement for Justice.

I’m in awe of how we transform materials, like how local artist Taylor Means did with Novelis, where he repurposed used aluminum cans into a gorgeous Atlanta Hawks logo for State Farm Arena.

And I adore working with the ever-talented Sarah Davis, who makes accessories fit intentionally into spaces, and designs the most fabulous custom art pieces, such as the artwork she made for The Interlock in the west side of Atlanta, giving life and modernity to historic local photographs.




2022 HIGHLIGHTS


We went international!

Completed artwork for 2 new Reverb Hotels in Hamburg, Germany and Phuket, Thailand

Created a custom artwork package with Avella Design for the Curacao Courtyard Marriott

Completed our first-ever retirement community art package for the beautifully designed The Cardinal at North Hills in Raleigh, NC with THW Design.

Collaborated with C+TC Design to create a beautiful art package in a Sarasota hotel, part of the new boutique hotel line Voco, from IHG.

Created and installed our first art package for a fire station in Sandy Springs, GA.

Completed two innovative projects with the Atlanta Hawks

Art’d up 100 basketballs for a sculptural commission commemorating State Farm’s 100th Anniversary

Built a 10’ diameter sculpture of the Hawks Logo out of recycled aluminum cans

Created Custom Commissions...

A custom Jeremy Brown for The Interlock, a multi-use complex in the booming west side of Atlanta.

Added to the already impressive art collection of the Mabra Law Firm in Blandtown, including a custom Justice mural by Peter Ferrari and rubber wall sculptures by Gregor Turk.

A colossal bicycle wheel wall sculpture built by Jesse Spade for George Mason University’s off-campus housing complex The Flats in Fairfax, VA, in conjunction with Niles Bolton.

Several pieces custom created for residential clients, from artists such as Atlanta artist Janice Rago and Charleston artist Kerry Steele.

Accolades to Our Clients…

Bacán Restaurant at the Lake Nona Wave Hotel received Michelin Guide recognition.

Larson Nichols was named one of NEWH Atlanta’s top interior design firms for 2023.

Mabra Law Firm received an Award of Excellence from the Atlanta Urban Design Commission/Department of City Planning. The award honors their achievement in new construction, historic preservation, public art, and landscape design for their offices in the Blandtown neighborhood of Atlanta..

And other exciting things...

Artist Interviews with Jermaine Clark, Michelle Armas, Kyle “Black Cat Tips” Brooks, and Janice Rago

3 Case Studies giving insight into our process on past projects

3 Inspiration Boards

Wishing you all the renewed energy + excitement a new year can bring...

Amy Parry Projects

Please note: we will be closed for our holiday recharge from
December 23rd through January 2nd

Case Study #7 | The Memphian Hotel

We love a unique project, and The Memphian Hotel in Memphis, TN certainly fit the bill. The hotel’s owner is a Memphis native, and she gave a keen directive to pay tribute to the lively history of the neighborhood, but with an eclectic twist. Armed with a treasure trove of vintage photographs, APP set to work on creating pieces that married the bright and eye-catching decor of the hotel with the nostalgia of Memphis’ Overton Square.

To learn more about how the artwork developed,
please flip through our latest Case Study below…

Case Study #6 | Aaron Whisner

In 2018, Amy Parry Projects was approached by Gensler to create a youthful and music-centric art package for a new hotel developed by the Hard Rock brand. REVERB was meant to be a hotel for today’s young music fan, with a modern and tech-savvy approach to design. APP worked with artist Aaron Whisner to create a custom piece for the hotel’s co-working area, instilling the space with the artist’s street art sensibility, and creating a memorable “Instagram Moment.”

To learn more about how the artwork developed,
please flip through our latest Case Study below…

Closing out a very busy 2021...

With many entire hotel projects completed this year, I was reminded time and again the value of collaboration. We are constantly learning from each other within our APP team, from the talented interior designers who bring us on and the artists that create the work; but we also learn from the lighting designers, marketing managers, engineers, contractors, chefs, general managers and hotel owners.

Collaboration with creatives inspires and pushes us to experiment with new ideas and materials. Working with construction partners reminds us our potential for inventiveness within practical boundaries. Meeting with the managers and staff affirms that the art we place will be celebrated.

I am thankful for the varied and inventive collaboration with so many driven and talented people in our daily lives. Here’s to ending 2021 filled to the brim with accomplishments and invigorated for what the new year brings!




2021 HIGHLIGHTS


We completed several art packages for new-build Hotel Projects across three states...

The Memphian - an "eccentric" Tribute Portfolio in Memphis featuring vintage imagery in neon frames.

The Wylie Hotel - a storied building with beautiful, unique touches designed by Pixel Design Co.

The Bellyard Hotel - which won Best Midscale in the 2021 Boutique Design Gold Key Awards.

The WAVE Hotel Lake Nona - a massive, spectacular project with our friends at Blue Lantern Studio including 300+ pieces of art and accessories.


Created tons of Custom Commissions...

We kept Lacey Longino busy with two large murals (Bellyard + Aviary Summerhill) and her first large-scale textile piece (Camperdown, Greenville, SC)

Numerous commissions with Caroline Bullock resulting in a Case Study on her large-scale piece for Boca West Country Club.

The great scope of The WAVE Hotel allowed us to engage artists from all over the country including: Laura Fayer Kevin Chambers, Amy Rader, Amy Genser, Melissa Borrell, Sarah Gee Miller, Alex Proba and Janice Rago.


Saw great acknowledgements for two past bar/restaurant projects...

Society in DC's Hamilton Hotel included on Travel + Leisure's List "The 21 Coolest Hotel Bars in the World."

LylaLila included on the New York Times 2021 Restaurant List.


Had a couple of firsts...

Elegant renovation projects for two distinct Country Clubs. Excited to enter this market with the great designers who serve them - Larson Nichols + ai3.

Completed a super fun package for Encore at Georgia Tech, our first stand-alone co-working space.

Beginning work on our first entire-hotel art package in Europe - a first for the Reverb by Hardrock brand in Hamburg, Germany.


And other exciting things...

Announcement of another forthcoming Reverb in Kalamazoo, MI - a historic
preservation project turning the iconic Gibson Manufacturing Site into another state-of-the-art, music-centric hotel.

A large-scale custom wallcovering for the new Atlanta HQ for Variant.

The Atlanta Hawks went to the playoffs for the first time in 4 years and Derek Bruno returned to activate a central hallway in the Arena with a large-scale mural.

Artist Interviews with Koketit, Mike Black, Sarah Gee Miller and Erika Lee Sears

An increased focus on curated packages of accessories!

5 Inspiration Boards


One final note...

After seven years as Art Consultant and Director of Art Resources, Lisa Thrower will be moving on from her role with APP. Over the years, her unique vision has contributed to the variety within our projects and social media.

Please join us in wishing her our best in her new endeavors…

Feature Mural by Amy Rader | WAVE Hotel | Lake Nona

Wishing you all the renewed energy + excitement a new year can bring...

Amy Parry Projects

Please note: we will be closed for our holiday recharge from
December 24th through January 3rd

Case Study #4 | Caroline Bullock

We recently completed an elegant redesign of Boca West Country Club with the designers of Larson Nichols. Among the selected artwork was a custom commission by local Caroline Bullock - this package was definitely an Atlanta creation!

To learn more about the project and Caroline’s fascinating process behind
“Everything is Blooming Most Recklessly”
please flip through our latest Case Study below…

A look inside Georgia Tech's newest space for start-ups, Encore

By Erin Schilling – Technology Reporter/ Atlanta Inno, Atlanta Business Chronicle

Jul 8, 2021 Updated Jul 8, 2021, 1:30pm EDT

Startups can now lease space in Georgia Tech’s new office space in West Midtown, an area booming with new investment.  

Encore, a 50,000-square-foot space, is part of The Interlock, a budding mixed-use development at the corner of Howell Mill and 14th Street. 

Encore is meant to be the next step for startups graduating from the Advanced Technology Development Center, a long-running incubator sponsored by the state and hosted by Georgia Tech.

ATDC startups are often small, founding teams in the early stages of development, meaning they don’t need much office space. Encore caters to the next phase of a startup — one that’s building its team but not be quite ready to disconnect from the ATDC startup community. 

Encore's co-working concept is popular among early-stage companies, where the community is just as important as the office space. Buckhead’s Atlanta Tech Village already models this concept and has incubated at least two startups, Calendly and SalesLoft, that have surpassed $1 billion valuations. 

The new incubator has 13 suites available to companies, which hold about 14 to 30 people each. Startups can customize the space or lease two suites for more space. CairEA, an artificial intelligence-powered real estate analytics platform, moved in the beginning of this month. 

Encore also has conference rooms, individual workspaces, a coffee bar and balcony available. The Interlock also includes Puttshack, Chase Bank and other restaurant tenants. The $750 million development has 160,000 square feet of office space, a 40,000-square-foot grocery store, 280 student housing units, a 190-key hotel and 20,000 additional square feet of retail space. 

all photography by Katie Bricker Photography

APP Says Goodbye to 2020...

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There really isn't another way to say it: 2020 was rough. The places and spaces we select art for were largely empty - travel was suspended and gatherings were skipped. Despite it all, Amy Parry Projects is proud of the work we did this year: several multi-year projects finally came to fruition and we began work on a couple of very exciting new ones. Hospitality design will continue to adapt and inspire and we will all undoubtedly gather again. As we turn the corner into 2021, we must reflect on the great collaborations and awesome imagery that have come out of this unprecedented year, and continue to count our creative blessings.

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2020 Highlights:

Addition of Sarah Knight Davis, our Visual Design Director

5 Inspiration Boards

Custom Angie Jerez mural for Kabbage Inc. Conference Room

Production of a custom print for the Grand Rapids Canopy guestrooms - interview with Ken Wood here

Opening of the world’s first Reverb by Hard Rock with art package created exclusively by APP

Installation of two Multi-Family projects in our home-base of metro-ATL with Cooper Carry Interiors

Large-scale murals and textile work with Lacey Longino

Nike Commercial filmed at The People’s Entrance, State Farm Arena

Our first “auto gallery” curation with a custom print by Fabian Oefner - story here

Upgrades to the Crowne Plaza Jax Airport with DesignONE Studio - cinematic history theme

Georgia Tech Conference Center Hotel - new art for all guestrooms, suites and fitness center

Upgrades to the Marriott Marquis Atlanta Restaurant SEAR including custom textile by Sonya Yong James

Art Curation for another elegant, residential-style hotel on Ponce - Wylie Hotel is forthcoming!

Art Curation for the forthcoming Bellyard at the Interlock, a Marriott Tribute Hotel

Began work on major hotel project in Lake Nona, FL with Tavistock + Specified Agents

Started sharing a series of Case Studies starting with Pier2620, AMLI Lenox and LylaLila

Purchase of countless accessories

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Please enjoy a quick glance at some of our favorite projects and art memories…

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May the new year bring you peace, health + happiness,

Amy Parry Projects

Partner Highlight - Methane Studios, ATL

In honor of the world’s first Reverb by Hard Rock (opening today in Atlanta, GA) we would like to highlight this custom Fender Stratocaster screen-print. This beauty was drawn up by local, award-winning illustration/design team Methane Studios specifically for this new music-centered hotel.

Since the summer of 2018, Amy Parry Projects has been collaborating with Gensler Atlanta and the Hard Rock team on the entire Reverb art package. It has been a fun challenge to design with genuine, hard-core music fans in mind - no matter their age or preferred genre. Located in the heart of downtown in walking distance to a number of amazing concert venues, Reverb is a cool place for these fans to stay and bask in the vibe.

As a nod to the rich history of concert “gig posters” APP was asked to provide an authentic print option for the Reverb guestrooms. From pared-down early rock-n-roll flyers to wild and complex psychedelic images, gig posters are works of art in and of themselves. They advertise the show, outlining all the “when and where” details and then later, they become relics of the good times we had.

Methane Studios definitely came through as the collaborative partner on this print-run. Their work is the real-deal epitome of hand-crafted. After reviewing a few different compositional sketches, we settled on a central guitar image with a surrounding array of southern flora and fauna. As we moved through the design process, Hard Rock wanted a Fender so the guitar naturally became a Stratocaster. The colors were informed by Reverb ‘s overall design palette and the inks were custom-mixed by Methane before they hand-pulled the prints.

While Reverb’s opening today is not technically a concert event, it’s a moment worth remembering in 2020 - a brand new Hard Rock hotel for a city that truly loves its music. As concert venues begin to open back up, Reverb will be there to give fans a place to crash before and after the show. The APP + Methane Studios print appears in each guestroom and will also be available for purchase if guests want to commemorate their Reverb experience.


For more information, please visit:

www.reverb.hardrockhotels.com | www.methanestudios.com

Reverb by Hard Rock - Downtown ATL on Centennial Park Drive opens December 15, 2020

“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything...”

— Plato

Announcing Our New Visual Design Director - Sarah Knight Davis

AP Projects is excited to announce that Sarah Knight Davis has recently joined the APP Team as our Visual Design Director - a brand new position within our firm. 

Thank you to AD PRO for including this news in your weekly roundup)

Sarah is an artist, illustrator and designer who moved to the Atlanta area in 2019. As our Visual Design Director, she will be overseeing all of APP’s visual output prior to production. Sarah provides computer-aided skills for quick in-house designs as well as working to elevate and render art options to move our projects forward more expediently. In short, Sarah's talent is taking us up a notch (or two).

You can read more about Sarah on the About Section of our website.

In addition to telling you about her, we would like to show you what kind of art makes her happy. Please enjoy another new Inspiration Board (put together exclusively by Sarah)!

REVERB by Hard Rock - Summer 2020 in ATL

The Reverb by Hard Rock hotel is now slated to deliver this summer. (Earlier plans had called for debuting the hotel in February, just before the big basketball tournament, developers said last year).

The hotel stands 11 stories and is primed to offer 200 guest rooms, many of which will peer out at the stadium next door.

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Amy Parry Projects is excited to see this project come to fruition after working with the Hard Rock brand to develop signature content and visuals that will be seen in the guestrooms and public spaces of numerous properties across the country.

Stay tuned for more details and a peek at what we have been putting together.

Amy Parry Projects Places a Unique Fabian Oefner Photograph

Fabian Oefner Meshing of Art + Science | by Mallory Johnson, 2019 Summer Intern

We recently chose one of Fabian Oefner’s disintegrating car images for a special client’s new auto gallery (designed by Blue Lantern Studios). The image will be customized to match the bright Mexico Blue of the owner’s personal Audi R8 which will be stored (among other vehicles) in the new space. The alteration of the original color not only makes this image exclusive to the client but it functions as an essential design element to tie the space together. This project goes to show that any room can be enhanced by the addition of artwork. Oefner’s dynamic, detailed and illusionistic image brings personalization and beauty to a space that is designed to be so much more than just a garage.

Oefner himself is an internationally renowned Swiss photographer whose work has been showcased from New York to Dubai. The artwork selected for this project comes from his series of images showing cars breaking apart. This particular large-scale photograph shows an Audi R8 frozen in time as it disintegrates. The front end of the vehicle is still intact while the rear is quite literally breaking away in front of our eyes. Against the black background every metallic component of the car stands out. Oefner allows the viewer to experience something that in reality would only last a split second. There is a certain satisfaction in not only being able to watch time stop, but also to see the inner workings of a luxury vehicle. On top of that, what we are looking at is entirely created by the artist. It is not a genuine explosion captured by Oefner’s camera, but a hyper realistic rendering based on thousands of individual photographs.

In order to create the Disintegrating series of images, Oefner photographs each part of the car, even the most miniscule elements. While it is a painstaking process, the outcome is an intricate image that highlights the elegance and integrity of each vehicle. There is a certain musical quality to the work as well. The way he has perfectly orchestrated this car to come apart makes the viewer feel as though they are watching a symphony of auto parts in which each nut and bolt is essential to the whole image. He stays true to the construction of each specific car, which ensures that the authenticity of the piece rings true even though it is a manufactured “explosion.” Oefner is unique in his conception of the image; it is a scientific dissection of the whole vehicle rather than just the fiery wreckage of a high-performance car.

One major element at play in this artwork is the concept of time. In his own words, “There is a unique pleasure about artificially building a moment… Freezing a moment in time is stupefying.” Oefner’s scientific approach to art and a preoccupation with conceptual ideas are best explained in his 2013 TED talk, “Psychedelic Science.” In this intriguing talk, Oefner explains his artistic purpose and offers insight into how he brings his images to life. He clearly has both an artistic and analytical mind; this combination allows him to manipulate a concept such as sound and make it into something that you can see. His work is both visually stunning and extremely playful, especially regarding the pieces showcased in his TED talk. The colors are bright and bold and similar to the Disintegrating images. There is a focus on bringing attention to even the smallest aspects. As for his purpose as an artist, he states that, “what I’m trying to do as a photographer, as an artist is to bring the world of art and science together.” Both science and art are responses to their surroundings, by combining the two concepts he is creating, “Images [that] speak to the viewer’s heart but also to the viewer’s brain.” Oefner’s purpose is evident in each of his Disintegrating images, he is appeasing human curiosity by displaying the insides of the car splintering into space.
 

You can check out more of Oefner’s work here: LINK | Or watch his TED talk here: LINK