Recently we completed a large installation at a private residence here in Atlanta. The home had been in the process of renovation, overseen by designer extraordinaire Mallori Hamilton of Uncommon Studios. She pulled in APP to assist with sourcing some showstopper art for the clients, and we were happy to deliver. We commissioned Donna Mintz, with the assistance of Sandler Hudson Gallery, to create one of her custom gold leaf creations for the dining room.
Recycled Art!
Hawks x Novelis Recycled Sculpture
We had the great pleasure of contributing once again to the amazing art collection over at State Farm Arena. This time we worked both with the Hawks and Novelis, the world’s largest recycler of aluminum. “Full Court Press,” created by local artist Taylor Means, is a sculpture made up of nearly 404 lbs of upcycled aluminum cups and cans in the shape of the Hawks Logo. Please view the video below to see how this amazing piece came together!
Case Study #9 | Peter Ferrari Mural at Mabra Law Firm
We have been thrilled to work with Ronnie Mabra on the further development of the already amazing art collection he has amassed at his Blandtown law office. One recent commission we assisted with was a custom mural by Atlanta artist Peter Ferrari. The piece pays homage to the work Ronnie does, and serves to enlighten and empower his employees on a daily basis.
To learn more about how the artwork developed,
please flip through our latest Case Study below…
Case Study #8 | Voco Sarasota Custom Mural
In this quickie of a case study, we wanted to give a glimpse into how we developed and executed an amazing custom mural for the Voco Sarasota Hotel’s restaurant and bar. Artist Kipper Millsap used IHG’s brand standards, particularly the avian theme, as a jumping off point, conscientiously developing it into something that felt on-brand for both the hotel and the artist. To keep with the hotel’s timeline, artist Kayleen Scott was brought in to install the mural, using a fully planned out template made by Kipper. The result speaks for itself! A memorable and “Instagrammable” moment for customers and the hotel."
In the Paint
State Farm 100 Year Anniversary Gift
APP has had an amazing relationship with the Atlanta Hawks over the years, providing artwork for the team’s home at State Farm Arena. When the Hawks were considering a gift for State Farm’s 100 year anniversary, they knew it had to be something meaningful, unique, and unexpected. APP was honored to be tasked with developing a special installation piece with the Hawks Studio for the State Farm headquarters in Sandy Springs.
APP engaged numerous local Atlanta artists, along with Atlanta Hawks employees and children at the State Farm Good Neighbor Clubs, to design the balls. Each artist was assigned a basketball to personalize in their style, and commemorate the Atlanta Hawks and State Farm’s community impact. Certain balls were designed to represent and highlight key moments in their joint giveback efforts, from the Hawk’s Season of Giving celebration to the Arena’s Zero Waste initiative.
One hundred balls were designed for the installation, representing each year of State Farm’s history. With such a large undertaking, APP enlisted the help of local artist and Atlanta native Taylor Means to assist with the organization and assembly of the installation. Taylor not only worked out the logistics of the piece, but personally designed and created many of the balls as well out of his studio in Avondale.
Other Atlanta artists, including Jermaine Clark, Kyle “Black Cat Tips” Brooks, Lillian Blades, Stacie Rose, and Zerric Clinton, to name a few, contributed their own unique artistic styles to the balls. The combined grouping is a kaleidoscope of color and texture, representative of the rich relationship and collaborative efforts between the Atlanta Hawks and State Farm over the years. We here at APP are truly honored to have been a part of such an impactful project, one that will be enjoyed and treasured for years to come.
Case Study #7 | The Memphian Hotel
We love a unique project, and The Memphian Hotel in Memphis, TN certainly fit the bill. The hotel’s owner is a Memphis native, and she gave a keen directive to pay tribute to the lively history of the neighborhood, but with an eclectic twist. Armed with a treasure trove of vintage photographs, APP set to work on creating pieces that married the bright and eye-catching decor of the hotel with the nostalgia of Memphis’ Overton Square.
To learn more about how the artwork developed,
please flip through our latest Case Study below…
Case Study #6 | Aaron Whisner
In 2018, Amy Parry Projects was approached by Gensler to create a youthful and music-centric art package for a new hotel developed by the Hard Rock brand. REVERB was meant to be a hotel for today’s young music fan, with a modern and tech-savvy approach to design. APP worked with artist Aaron Whisner to create a custom piece for the hotel’s co-working area, instilling the space with the artist’s street art sensibility, and creating a memorable “Instagram Moment.”
To learn more about how the artwork developed,
please flip through our latest Case Study below…
Case Study #4 | Caroline Bullock
We recently completed an elegant redesign of Boca West Country Club with the designers of Larson Nichols. Among the selected artwork was a custom commission by local Caroline Bullock - this package was definitely an Atlanta creation!
To learn more about the project and Caroline’s fascinating process behind
“Everything is Blooming Most Recklessly”
please flip through our latest Case Study below…
Slow Dancing in the Light
Courtyard Mural at Bellyard Hotel
Still in awe of the brilliant courtyard mural recently completed by Lacey Longino for the Bellyard Hotel, Atlanta, GA. This custom mural was commissioned nearly three years ago before Bellyard broke ground. The location’s history as a railway intersection and stockyard inspired much of the art inside the hotel. The courtyard mural honors the same rail and brick legacy while mirroring the vibrancy and excitement of the Interlock project that has evolved there. Lacey began her work only after the hotel property opened, allowing the hotel staff and guests to watch her inspired process as it unfolded. This mural will bring undeniable joy for years to come.
Please enjoy reading the artist’s thoughts below…
I want this space to bring joy and remind people to celebrate what was here, but also what is here now. Where they are and what path they are on. We go so fast that we forget to slow down and be truly present with those around us. Let’s celebrate and make new memories. Remembering the past, learning from it, making the changes that need to be made and being better all around. This space is all about bright, bold futures. Finding ones’ light and existing in it. Sharing that light with your neighbor. It’s about dancing through life and spreading that light…
Love walks through city parks
With the love of my life on a hot summer night
Fresh picked flowers along the way
Love radiating from every petal
Following the yellow brick road
In the morning & the evening
As the seasons change
Walking & talking
Enjoying ones presence
& truly being present
Hello yellow brick road
Or goodbye
Cue Elton John album
Why a yellow brick road?
Because we are all searching for ours
So many yellow brick roads
One leading to greatness
One leading to sadness
One leading to chaos
One leading to light
It’s okay to change tracks
Trust the path you’re on
Be present with each step
If your path becomes broken or weary
Rebuild it
Grow from the tracks that led you off track
Choose love & light & joy
Dance it out like these little flowers
Let the light of love into your life
Flow on over to your new track
Love others along the way
Be kind to yourself
Have grace for you & them
Walk slow & drink a lot of water
Believe in magic
Lay it out brick by brick
And pay attention to when your light shines the brightest along the way
One day you will arrive
And slow dance so fearlessly in the darkness that the light will pour in
And you will be home dancing in your own light
— Lacey Longino, 2021
Design by Uncommon Studios | Art Consulting by Amy Parry Projects
Special thanks to Mallori Hamilton of Uncommon Studios ATL for her creative vision and collaborative spirit throughout this entire Bellyard Project.
Partner Highlight - Methane Studios, ATL
In honor of the world’s first Reverb by Hard Rock (opening today in Atlanta, GA) we would like to highlight this custom Fender Stratocaster screen-print. This beauty was drawn up by local, award-winning illustration/design team Methane Studios specifically for this new music-centered hotel.
Since the summer of 2018, Amy Parry Projects has been collaborating with Gensler Atlanta and the Hard Rock team on the entire Reverb art package. It has been a fun challenge to design with genuine, hard-core music fans in mind - no matter their age or preferred genre. Located in the heart of downtown in walking distance to a number of amazing concert venues, Reverb is a cool place for these fans to stay and bask in the vibe.
As a nod to the rich history of concert “gig posters” APP was asked to provide an authentic print option for the Reverb guestrooms. From pared-down early rock-n-roll flyers to wild and complex psychedelic images, gig posters are works of art in and of themselves. They advertise the show, outlining all the “when and where” details and then later, they become relics of the good times we had.
Methane Studios definitely came through as the collaborative partner on this print-run. Their work is the real-deal epitome of hand-crafted. After reviewing a few different compositional sketches, we settled on a central guitar image with a surrounding array of southern flora and fauna. As we moved through the design process, Hard Rock wanted a Fender so the guitar naturally became a Stratocaster. The colors were informed by Reverb ‘s overall design palette and the inks were custom-mixed by Methane before they hand-pulled the prints.
While Reverb’s opening today is not technically a concert event, it’s a moment worth remembering in 2020 - a brand new Hard Rock hotel for a city that truly loves its music. As concert venues begin to open back up, Reverb will be there to give fans a place to crash before and after the show. The APP + Methane Studios print appears in each guestroom and will also be available for purchase if guests want to commemorate their Reverb experience.
For more information, please visit:
www.reverb.hardrockhotels.com | www.methanestudios.com
Case Study #2 | AMLI Lenox Conference Room Installation, Atlanta, GA
This is the second Case Study we are sharing in hopes of giving you a glimpse into our process and hands-on approach to creating custom pieces of art for hospitality projects.
At the beginning of this year, we wrapped up work on an art package for the new AMLI Lenox in Atlanta. This fantastic apartment complex needed unique art to complement its exciting, high quality amenities and shared spaces. We provided art for the Coffee Lounge, the VIP Clubroom, the Wine Bar, the Makerspace and Theatre Room. Perhaps our favorite piece, however, was the sculptural installation that was created for AMLI's Conference Room, outlined below.
Please let us know if you have any questions or an upcoming project in need of our ideas! We would love to work with you.
Atlanta Artist Spotlight | KRISTIN THORSEN
Shout out to Atlanta Artist Kristin Thorsen for knocking out a commission for an impressive corporate client gift. Her architecturally based paintings are incredible - especially in person. See more below…
Amy Parry Projects Places a Unique Fabian Oefner Photograph
Fabian Oefner Meshing of Art + Science | by Mallory Johnson, 2019 Summer Intern
We recently chose one of Fabian Oefner’s disintegrating car images for a special client’s new auto gallery (designed by Blue Lantern Studios). The image will be customized to match the bright Mexico Blue of the owner’s personal Audi R8 which will be stored (among other vehicles) in the new space. The alteration of the original color not only makes this image exclusive to the client but it functions as an essential design element to tie the space together. This project goes to show that any room can be enhanced by the addition of artwork. Oefner’s dynamic, detailed and illusionistic image brings personalization and beauty to a space that is designed to be so much more than just a garage.
Oefner himself is an internationally renowned Swiss photographer whose work has been showcased from New York to Dubai. The artwork selected for this project comes from his series of images showing cars breaking apart. This particular large-scale photograph shows an Audi R8 frozen in time as it disintegrates. The front end of the vehicle is still intact while the rear is quite literally breaking away in front of our eyes. Against the black background every metallic component of the car stands out. Oefner allows the viewer to experience something that in reality would only last a split second. There is a certain satisfaction in not only being able to watch time stop, but also to see the inner workings of a luxury vehicle. On top of that, what we are looking at is entirely created by the artist. It is not a genuine explosion captured by Oefner’s camera, but a hyper realistic rendering based on thousands of individual photographs.
In order to create the Disintegrating series of images, Oefner photographs each part of the car, even the most miniscule elements. While it is a painstaking process, the outcome is an intricate image that highlights the elegance and integrity of each vehicle. There is a certain musical quality to the work as well. The way he has perfectly orchestrated this car to come apart makes the viewer feel as though they are watching a symphony of auto parts in which each nut and bolt is essential to the whole image. He stays true to the construction of each specific car, which ensures that the authenticity of the piece rings true even though it is a manufactured “explosion.” Oefner is unique in his conception of the image; it is a scientific dissection of the whole vehicle rather than just the fiery wreckage of a high-performance car.
One major element at play in this artwork is the concept of time. In his own words, “There is a unique pleasure about artificially building a moment… Freezing a moment in time is stupefying.” Oefner’s scientific approach to art and a preoccupation with conceptual ideas are best explained in his 2013 TED talk, “Psychedelic Science.” In this intriguing talk, Oefner explains his artistic purpose and offers insight into how he brings his images to life. He clearly has both an artistic and analytical mind; this combination allows him to manipulate a concept such as sound and make it into something that you can see. His work is both visually stunning and extremely playful, especially regarding the pieces showcased in his TED talk. The colors are bright and bold and similar to the Disintegrating images. There is a focus on bringing attention to even the smallest aspects. As for his purpose as an artist, he states that, “what I’m trying to do as a photographer, as an artist is to bring the world of art and science together.” Both science and art are responses to their surroundings, by combining the two concepts he is creating, “Images [that] speak to the viewer’s heart but also to the viewer’s brain.” Oefner’s purpose is evident in each of his Disintegrating images, he is appeasing human curiosity by displaying the insides of the car splintering into space.
You can check out more of Oefner’s work here: LINK | Or watch his TED talk here: LINK
The End is Not Always Like the Beginning
Presentation of process by Pamela Viola...
Washington DC based mixed-media artist/photographer Pamela Viola has the expert ability to elevate the mundane to the sublime. This short video, which gives a glimpse into her digital process, is based on a basic photo of a house. By paring the image down to its intrinsic shape and form, she transcends the original with a series of images reminding us of a terrain we may have only walked in our dreams.
With a background in photography, her “aha!” moment came when she realized that she could make “something from nothing.” That any uninspired shot could become a thing of beauty. We have enjoyed watching her artwork develop since this pivotal shift in her thinking, and her abilities continue to expand and adapt alongside new technologies and experimentation.
Pamela is an artist we love to work with. Her vision can align with any given project. Her sense of design and color always culminate in perfection.
See more of Pamela’s ideas here.
Artist statement here.
Pier 2620 Hotel Re-Branding Featured by Hospitality Design Magazine
APP // SAN FRANCISCO
The recent re-branding of Pier 2620 Hotel was featured by Hospitality Design Magazine this week. Amy Parry Projects was selected by the Designers at Anderson/Miller, Ltd. to carry their Fisherman's Wharf concept through in the art for 233 guestrooms. Start to finish, we thrive on creating these one-of-a-kind art packages.
Please check out our photos of the evolution of these custom, hand-painted (and weathered) signs after you read the article about the project.