There really isn't another way to say it: 2020 was rough. The places and spaces we select art for were largely empty - travel was suspended and gatherings were skipped. Despite it all, Amy Parry Projects is proud of the work we did this year: several multi-year projects finally came to fruition and we began work on a couple of very exciting new ones. Hospitality design will continue to adapt and inspire and we will all undoubtedly gather again. As we turn the corner into 2021, we must reflect on the great collaborations and awesome imagery that have come out of this unprecedented year, and continue to count our creative blessings.
2020 Highlights:
Addition of Sarah Knight Davis, our Visual Design Director
Partner Highlight - Methane Studios, ATL
REVERB Atlanta, 2020, hand-pulled screen-print, 24” x 18”
In honor of the world’s first Reverb by Hard Rock (opening today in Atlanta, GA) we would like to highlight this custom Fender Stratocaster screen-print. This beauty was drawn up by local, award-winning illustration/design team Methane Studios specifically for this new music-centered hotel.
Since the summer of 2018, Amy Parry Projects has been collaborating with Gensler Atlanta and the Hard Rock team on the entire Reverb art package. It has been a fun challenge to design with genuine, hard-core music fans in mind - no matter their age or preferred genre. Located in the heart of downtown in walking distance to a number of amazing concert venues, Reverb is a cool place for these fans to stay and bask in the vibe.
As a nod to the rich history of concert “gig posters” APP was asked to provide an authentic print option for the Reverb guestrooms. From pared-down early rock-n-roll flyers to wild and complex psychedelic images, gig posters are works of art in and of themselves. They advertise the show, outlining all the “when and where” details and then later, they become relics of the good times we had.
Methane Studios definitely came through as the collaborative partner on this print-run. Their work is the real-deal epitome of hand-crafted. After reviewing a few different compositional sketches, we settled on a central guitar image with a surrounding array of southern flora and fauna. As we moved through the design process, Hard Rock wanted a Fender so the guitar naturally became a Stratocaster. The colors were informed by Reverb ‘s overall design palette and the inks were custom-mixed by Methane before they hand-pulled the prints.
While Reverb’s opening today is not technically a concert event, it’s a moment worth remembering in 2020 - a brand new Hard Rock hotel for a city that truly loves its music. As concert venues begin to open back up, Reverb will be there to give fans a place to crash before and after the show. The APP + Methane Studios print appears in each guestroom and will also be available for purchase if guests want to commemorate their Reverb experience.
For more information, please visit:
www.reverb.hardrockhotels.com | www.methanestudios.com
Reverb by Hard Rock - Downtown ATL on Centennial Park Drive opens December 15, 2020
“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything...”
Case Study #3 | Sonya Yong James for Lyla Lila
Our third Case Study gives a little more detail about the custom indigo spoon installation that APP commissioned last year for Atlanta restaurant Lyla Lila. Created by local artist Sonya Yong James, this piece perfectly complements the passion of Chef Craig Richards and the interior design by Smith Hanes Studio.
It all started with a bit of synergy - the kind that only occurs during a great studio visit.
Please flip through the Case Study below, or review our initial overview of the project here.
Case Study #2 | AMLI Lenox Conference Room Installation, Atlanta, GA
This is the second Case Study we are sharing in hopes of giving you a glimpse into our process and hands-on approach to creating custom pieces of art for hospitality projects.
At the beginning of this year, we wrapped up work on an art package for the new AMLI Lenox in Atlanta. This fantastic apartment complex needed unique art to complement its exciting, high quality amenities and shared spaces. We provided art for the Coffee Lounge, the VIP Clubroom, the Wine Bar, the Makerspace and Theatre Room. Perhaps our favorite piece, however, was the sculptural installation that was created for AMLI's Conference Room, outlined below.
Please let us know if you have any questions or an upcoming project in need of our ideas! We would love to work with you.
Case Study #1 | Pier 2620 Hotel, San Francisco, 2014
AP Projects has been organizing our files and working to document the wide range of dynamic hospitality projects we have completed over the years. This will be the first in a series of shared case studies - Pier 2620 Hotel in San Francisco, CA - our first guestroom art package completed in 2014 (now operating as Marriott Vacation Club - Pulse).
It was a pleasure to work with Chicago based Anderson/Miller LTD on Pier 2620. We hope you enjoy this glimpse into the creative process and production behind this thematic art package.
REVERB by Hard Rock - Summer 2020 in ATL
The Reverb by Hard Rock hotel is now slated to deliver this summer. (Earlier plans had called for debuting the hotel in February, just before the big basketball tournament, developers said last year).
The hotel stands 11 stories and is primed to offer 200 guest rooms, many of which will peer out at the stadium next door.
Amy Parry Projects is excited to see this project come to fruition after working with the Hard Rock brand to develop signature content and visuals that will be seen in the guestrooms and public spaces of numerous properties across the country.
Stay tuned for more details and a peek at what we have been putting together.
Currently Inspired By...
Happy 2020 from Amy Parry Projects!
Hope your year has started beautifully! We are feeling very inspired by the transition into a brand new decade. Please enjoy this latest selection of new, eye-catching art; our first Inspiration Board of the year.
Lots more to come!



































































































Sonya Yong James | Lyla Lila (ATL)
Christmas came early for Atlanta foodies when Chef Craig Richards’ newest concept, Lyla Lila opened to the public on December 6th. The midtown restaurant is the result of many months of exploration into Richard’s passions - Southern European (leaning Italian) cuisine, experimental jazz and an interest in creating a comfortable, approachable dining experience.
When Chef approached Amy Parry Projects to consult on a statement piece for the Restaurant’s main dining room, everyone was initially imagining a textile piece - in the interest of southern charm; one that spoke to the passing down of craft. Naturally, Atlanta artist Sonya Yong James came to mind. A studio visit was scheduled between Chef and Sonya (recently represented by Whitespace Gallery) and a delightful shift in direction happened en studio.
Hanging from a pot rack in Sonya’s space within the Atlanta Contemporary Art Center was a large, old wooden spoon that she used in her hand-dyed textile work. Richards saw the spoon and was struck by it’s natural beauty. As Sonya and Chef connected over music and other “ties that bind,” the spoon became the story. Sonya embarked on creating a textile hanging work from a collection of indigo dyed spoons.
Sonya Yong James, indigo dyed wooden spoons, metal armature, 7 x 5 feet
A custom armature was made, spoons (new and old) were gathered, Sonya switched studios (and was awarded the prestigious Artadia Award on the heels of three back to back exhibitions) and the piece was installed as the Restaurant prepared for it’s first round of guests - friends and family of Chef and his Lyla Lila business partner Billy Streck.
Sonya’s spoons are a beautiful complement to the Restaurant’s beautiful, eclectic interior which was designed by Atlanta’s Smith Hanes Studio. If you are in Atlanta, please make a point to enjoy both the food and design of this new, great space.
Recent article from Atlanta Magazine here.
Currently Inspired By...
October is here. Let the leaves fall where they may…
We are entering the final few months of the year as inspired as ever by the work being created all around us. Collected here are 100 new pieces of art that are fresh and bold - lots of color, content and a variety of unusual materials. After all, the end of a decade is no time to be boring!



































































































Happy Pride from Amy Parry Projects
Remember, love is transcendent! #PrideMonth2019
Patrick Hughes, Over the Moon, artist proof screenprint on paper, 1978, Collection of the Tate Modern
Amy Parry Projects Places a Unique Fabian Oefner Photograph
Fabian Oefner Meshing of Art + Science | by Mallory Johnson, 2019 Summer Intern
We recently chose one of Fabian Oefner’s disintegrating car images for a special client’s new auto gallery (designed by Blue Lantern Studios). The image will be customized to match the bright Mexico Blue of the owner’s personal Audi R8 which will be stored (among other vehicles) in the new space. The alteration of the original color not only makes this image exclusive to the client but it functions as an essential design element to tie the space together. This project goes to show that any room can be enhanced by the addition of artwork. Oefner’s dynamic, detailed and illusionistic image brings personalization and beauty to a space that is designed to be so much more than just a garage.
Oefner himself is an internationally renowned Swiss photographer whose work has been showcased from New York to Dubai. The artwork selected for this project comes from his series of images showing cars breaking apart. This particular large-scale photograph shows an Audi R8 frozen in time as it disintegrates. The front end of the vehicle is still intact while the rear is quite literally breaking away in front of our eyes. Against the black background every metallic component of the car stands out. Oefner allows the viewer to experience something that in reality would only last a split second. There is a certain satisfaction in not only being able to watch time stop, but also to see the inner workings of a luxury vehicle. On top of that, what we are looking at is entirely created by the artist. It is not a genuine explosion captured by Oefner’s camera, but a hyper realistic rendering based on thousands of individual photographs.
In order to create the Disintegrating series of images, Oefner photographs each part of the car, even the most miniscule elements. While it is a painstaking process, the outcome is an intricate image that highlights the elegance and integrity of each vehicle. There is a certain musical quality to the work as well. The way he has perfectly orchestrated this car to come apart makes the viewer feel as though they are watching a symphony of auto parts in which each nut and bolt is essential to the whole image. He stays true to the construction of each specific car, which ensures that the authenticity of the piece rings true even though it is a manufactured “explosion.” Oefner is unique in his conception of the image; it is a scientific dissection of the whole vehicle rather than just the fiery wreckage of a high-performance car.
One major element at play in this artwork is the concept of time. In his own words, “There is a unique pleasure about artificially building a moment… Freezing a moment in time is stupefying.” Oefner’s scientific approach to art and a preoccupation with conceptual ideas are best explained in his 2013 TED talk, “Psychedelic Science.” In this intriguing talk, Oefner explains his artistic purpose and offers insight into how he brings his images to life. He clearly has both an artistic and analytical mind; this combination allows him to manipulate a concept such as sound and make it into something that you can see. His work is both visually stunning and extremely playful, especially regarding the pieces showcased in his TED talk. The colors are bright and bold and similar to the Disintegrating images. There is a focus on bringing attention to even the smallest aspects. As for his purpose as an artist, he states that, “what I’m trying to do as a photographer, as an artist is to bring the world of art and science together.” Both science and art are responses to their surroundings, by combining the two concepts he is creating, “Images [that] speak to the viewer’s heart but also to the viewer’s brain.” Oefner’s purpose is evident in each of his Disintegrating images, he is appeasing human curiosity by displaying the insides of the car splintering into space.
You can check out more of Oefner’s work here: LINK | Or watch his TED talk here: LINK
Via Sophia + Society Now Open in DC featuring APP Art Program →
A Fiola Mare Alum Opens a Fancy New |All-Day Osteria Downtown
Via Sophia and a hidden cocktail bar will debut in the Hamilton Hotel
by Tierney Plumb
Jun 11, 2019, 1:24pm EDT
Photos by Rey Lopez/Eater DC
The Hamilton Hotel is ready to unveil the final pieces of its multi-million dollar renovation downtown at the corner of 14th and K Streets NW. An Italian restaurant specializing in Neapolitan pizza and a glamorous, postage stamp-sized bar serving cocktails and caviar are both scheduled to open tomorrow.
Following a full lobby transformation and guest room refresh, the historic 318-room hotel is replacing its outdated 14K restaurant with an all-day osteria called Via Sophia. A dark, library-themed bar called Society is hidden off the lobby.
The anticipated two-part venture is helmed by an all-star hospitality cast that includes Via Sophia executive chef Colin Clark, who’s amassed an impressive East Coast resume by working under several James Beard Award Winners (Marc Vetri, Jeff Michaud, and Fabio Trabocchi). He was also part of Le Diplomate’s opening team in 2013. Most most recently, Clark was chef de cuisine at Trabocchi’s Georgetown Harbor darling, Fiola Mare.
Via Sophia (1001 14th Stree NW) will open with breakfast, lunch, and dinner. There’s also an weekday happy hour for apertivos and a late-night pizza menu. Weekend brunch will join the mix later this summer.
European cutting boards double as wall art near the 10-seat pizza bar overlooking the cooking action.
In Clark’s new post, he hopes to breathe new life into the same block as The Washington Post’s headquarters overlooking tree-lined Franklin Square.
“We are going for upscale — this is 14th and K and we are trying to make it a dining destination,” Clark tells Eater.
Since wood-fired Neapolitan pizza is Via Sophia’s star attraction, the staff went the extra mile to elevate their pie-making skills. Clark and sous chef Cameron Willis trained under master pizzaiola Roberto Caporuscio, owner of New York City’s Keste Pizza & Vino and Don Antonio (named “#1 Pizza in New York” by New York Magazine).
Oak wood fed into the oven to maintain its required 650-degree temperature is stocked across Via Sophia.
Five seasonal pizzas at Via Sophia include a classic Margherita — with San Marzano tomatoes, buffalo mozzarella, and fresh basil — and Fra Diavlo (salame picante, fresno chiles, red onion, buffalo mozzarella, San Marzano tomatoes).
Even the staff floating around will be dressed to the nines. Ashley Blazer Biden, Joe Biden’s daughter, designed the hotel’s new stylish black-and-white uniforms in collaboration with Livelihood.
Atlanta-based Art Consulting Firm, Amy Parry Projects, helped curate a custom art collection that weaves old and new elements across Via Sophia. Think nostalgic antique metal pizza peels juxtaposed with modern photography and abstract art pieces.
Italy’s go-to table water San Pellegrino doubles as glowing green wall decor, alongside retro images of women posing along scenic shores.
Clark’s most recent cooking stint at seafood-focused Fiola Mare is evident across its underwater section of dishes. A grilled Norwegian salmon features a traditional Spanish romesco sauce, alongside charred broccolini, pine nuts, and black garlic dressing. A minimalist presentation of black bass, accented with baby squash, asparagus tips, morels, and a golden beet border, lets the fish shine.
DesignONE Studio is behind the look of Via Sophia and Society.
Southern Italian-inspired dishes include bruschetta built on a house-baked semolina loaf; tagliata di manzo (sliced steak) with charred spring onion, confit cherry tomatoes, balsamic reduction, arugula, and barolo jus; and monkfish ossobuco, with sauce livornese, clams, olives, capers, fennel, and potatoes.
“This is very in line with my background — the whole idea is a balance between rustic and modern,” Clark says. “We knock the rustic element out of the park — it was a decision early on to make bread, pizza, and pasta in house.”
Chicken al mattone (crispy artichokes, guanciale, peppers, maitake mushrooms, chicken jus) is “as old school rustic as it gets” he adds.
Carb-driven entrees include ravioli finochietta, with asparagus tips, fava beans, morels, and fresh parmigiana. Pappardelle comes with rabbit ragu, ramps, pecorino and Castelvetrano olives.
Antipasto orders include caponata-toasted eggplant with San Marzano tomatoes, golden raisins and pine nuts. Meat and cheese boards feature prosciutto di parma aged 24 months.
Wines and spirits hailing from Italy largely make up the drinks section, with some 120 wine bottles available. Local makers from D.C. and Virginia also contribute to the craft beer and spirits selection.
Society, inspired by Prohibition-era secret societies and private clubs from the art deco period, features just 14 seats. Fancy bar snacks include caviar with panna cotta, nuts, and Sicilian olives. Zack Faruki, an alum of Michelin-starred Fiola, is leading a mixology program.
Wines by the glass start at $20, and big spenders can also peruse from a rare collection of reds with a few bottles dancing near the $700 mark.
Seductive details at Society include dark distressed leather, gothic-style candlestick wall sconces, and diamond glass chandeliers.
Society is an ode to renowned French-born architect Jules-Henrí de Sibour, who originally designed the hotel in 1922. The Prohibition-era architect was a member of Yale’s Skull and Bones Society. Framed hand drawings and photos taken from his time at Yale line the walls.
Hours are Tuesday and Wednesday, 5 p.m. to midnight; and Thursday through Saturday until 1 a.m.
Lyla Lila Announcement - Art Consulting by AP Projects
Lyla Lila will bring house-made
pasta to
Midtown this fall
The restaurant from Craig Richards and Billy Streck is set to open in lilli Midtown later this year
By Carly Cooper - May 30, 2019
A rendering of Lyla Lila | Courtesy of Smith Hanes Studio
Last year, Craig Richards left his position as vice president of culinary for Ford Fry Restaurants and executive chef at St. Cecilia and joined forces with restaurateur Billy Streck (Hampton & Hudson, Nina & Rafi, Cypress Street Pint & Plate). The duo soon discovered they had more in common than a love of food: their daughters share a name. So it only made sense to express that connection through the name of their new restaurant, Lyla Lila. (Richards’s daughter is Lyla; Streck’s daughter’s middle name is Lila.)
“We had 30 names on the table, but this makes it a lot more personal to us,” Richards says. “The restaurant is an expression of us.”
Located in the lilli Midtown building at the corner of 3rd and Peachtree streets, the food at Lyla Lila is inspired by the cuisines of southern Italy and Spain. It will include house-made pasta and wood-fired meats and seafood, along with Old World wines and seasonal cocktails.
Pasta options will include smoked squash and ricotta caramelle with spiced pumpkin seeds and sumac; and tomato leaf pappardelle with pork and beef cheek ragu and charred peppers. There will be two risottos on the menu, along with entrees such as a pork porterhouse with eggplant and oysters; and a whole-roasted fishtail with smoked onions and lemon butter, served with an anchovy and arugula salad. Sides include a salt-roasted sweet potato with fermented chili butter, while appetizers will include lamb croquettes with fennel pollen aioli and a wood-grilled lettuce salad with rye croutons, wild oregano, and yogurt dressing.
The beverage program will focus on seasonal cocktails and Old World wines, along with both local and European-style beers in bottles, cans, and a few drafts.
“This food lends itself really well to sparkling wines, so we’ll have an expanded sparking wine program,” Richards says. “We want the beverage side and the kitchen to be a reflection of each other.”
When Lyla Lila opens in early fall, it will serve dinner seven days a week. Weekend brunch will follow, along with weekday lunch. Smith Hanes Studio is designing the 4,000-square-foot space.
“In developing the concept, we pulled out some old vinyl—Miles Davis, Duran Duran, old Madonna—and got inspiration that way,” Streck says. “You might see some vinyl playing on a turntable. We’re definitely encouraging an after-dinner crowd.”
Expect a wooden floor with tiles that merge into the horseshoe bar area. There’s an area with cafe tables and banquettes for cocktails, a dining room, and a 25-seat private room. The Peachtree Street-facing patio is designed for people-watching, while a second patio in the cocktail area features a fireplace as a throwback to Cypress Street’s sizable firepit.
“We want the patio to be a beacon if you’re coming from either side of town,” Richards says.
And if all goes according to plan, Richards says, Lyla Lila will have the energy and vibrancy of his daughter, who is “extremely excited” about having a restaurant named after her.
Currently Inspired By...
AP Projects has been working on a plethora of new projects as we transition from Winter to Spring. This March Inspiration Board is a collection of things that have stuck with us along the way.
Click to see cool assemblages, lovely layers and all the colors of the rainbow.
































































































The Coolest New Things...
Thrillist Travel just put out a list of the “Best New Things to do in America in 2019.” On the list are museums, distilleries, restaurants and hotels. Ironically, the item on the list we were the most excited about was a theme park:
SoundWaves at Gaylord Opryland.
Towards the end of 2018 we had the pleasure of working with Atlanta-based BLUR Workshop on custom wall-coverings for the party rooms for this massive fun-spot. Here’s a peak at one of them at the time of installation.
More about the Park from Thrillist here:
Nashville, Tennessee
Expected Opening: May 2019 (Indoor facilities are open now)
As hot as Nashville is as a vacation destination, it’s a seven-hour drive to the closest beach. If you’re looking for aquatic entertainment, winters are too cold and summers are too oppressively humid to comfortably to hang out poolside. That's all changing with the opening of SoundWaves at the Gaylord Opryland Resort, a property so sprawling you could probably spot it from space. The indoor section is already in operation, but when SoundWaves fully opens this summer, it'll have more than 200,000 square feet of water-based fun. Think water slides and tube flumes lined with LED lights, a 315,000-gallon wave pool, plus a gigantic movie screen and speakers throughout the space. It's not all shrieking kids, either -- there will be designated adults-only areas like bars, lounges, private cabanas, and party rooms perfect for bachelorette parties.
Living Coral | PANTONE's 2019 Color of the Year
I was pretty happy with the announcement of Living Coral as the PANTONE Institute’s Color or the Year, considering I own numerous sweaters, two wing-back chairs, a laundry hamper and a vintage stereo in this particular, fun shade of pinkish-orange.
Chosen for it’s vibrancy and connection to our “naturally chromatic ecosystem,” the color is (like the choices from the last few years), ultimately about optimism.
Please enjoy a selection of artworks that successfully include this beautiful color.






























Happy Holidays from AP Projects
What a busy year 2018 was! Just some of the highlights are listed below. We are going to rest on our laurels a bit, so please be advised that AP Projects will be closed for the holidays from December 21 through January 2, 2019.
Nick Cave, Crystal Cloudscape (detail), 2016, MASS MoCA (from the exhibition entitled Until)
2018 HIGHLIGHTS
- Addition of a new fabulous Production Manager
- Successful partnership with Specified Agents - Hospitality Solutions
- Transition to a new office space within Little Tree Art Studios (complete with water cooler!)
- Countless custom mirrors
- Custom art package referencing Atlanta history and it's influential figures
- New collaboration on a major hotel brand's forthcoming roll-out
- Fun seeing our Hotel Clermont guestroom art in numerous guests' social
media posts
- Hands on production for hundreds of colorful original pieces now in Aruba
- Hosted an amazing Designer Studio Visit with Atlanta Artist Sonya Yong James
- First Sports Arena installation
- Gallery purchases of work by some of our favorite artists
- Coordination of Programming Events for the Atlanta Chapter of NEWH (Including a visit with Elizabeth Ingram at Golden Eagle Diner's Club and Designer led tour of the Omni Hotel at The Battery Atlanta)
- First BDNY experience
Here’s to an equally exciting 2019!
Amy Parry Projects
Currently Inspired By...
More and more we are honoring requests to show art options with greater depth and texture. For this last Inspiration Board of the year, we would like to share a “few of our favorite (dimensional) things.”
There is so much to love about three-dimensional art; how it can punctuate a space and accentuate the overall design. Please click through these options in wood, glass, metal, fiber, porcelain and even just thickly applied paint.





































































































Happy Thanksgiving | What We Gathered at BDNY
Amy Parry Projects is enjoying a relaxing week in celebration of the Thanksgiving holiday. Wishing the same for all of our many friends and contacts!
Thanksgiving Turkey + Math Lesson, 1917, uncovered in an Oklahoma City Elementary School classroom. Read more about this fascinating 100 year old art discovery here.
APP Out of Town
In the spirit of gratitude, we are thankful for our work within the highly creative
Boutique Hospitality Industry.
We had a very inspiring trip to this year's Boutique Design New York (BDNY trade fair) where we could see and hear firsthand from leaders in our industry. The work of a lot of creative minds goes into each and every hotel and it was greatly affirming to see how much collaboration is truly happening.
The public spaces of our global hotels are being designed with greater connectivity in mind. There are amazing innovations in lighting, A/V and modular furniture. Accessories and mirrors are truly standing out. And punctuating all of the spaces, artwork is still cited as the icing on the cake - offering guests a sense of time and place which is an essential element of memorable travel. We saw inventive design elements that allow endless possibilities for integrating art. We are moving so far beyond the framed print these days!
BDNY proves this industry to be flourishing, with an abundance of exciting resources. Not surprisingly, the most fruitful part of our trip was the face time we had with some of the great Designers who bring all of these resources together. We are grateful to be one part of creating successful hotel experiences that guests will remember and we cannot wait to see what collaborations 2019 will bring about.
We were also fortunate enough to catch Nick Cave at Jack Shainman, the Salon Art + Design Show at the Park Armory and an absolutely incredible showing of Hilma af Klint's "Paintings for the Future" at the Guggenheim. Inspiration overload! (please visit our IG feed for more images from our trip!)
Currently Inspired By...
Heading into the last three months of 2018 with a great variety of exciting projects in the works. This fall is proving to be the busiest in recent memory!
Please enjoy this Autumnal Inspiration Board - chock full of color, texture and good vibes (as always).



















































































































