As part of their ongoing "I've Always Wondered" series Marketplace recently ran a piece entitled "Where do hotels buy their art?" Its always great to hear our industry discussed in the news but there's so much more to say! Since I run a business doing this, let me chime in that -yes, digital is the name of the game for quantity guestroom work. Boutique Consultancies like mine negotiate with working artists to create custom art packages for hotels - similar to fair trade in the food industry. I'm doing the guestroom art for a Hotel Indigo where it's a colorful art reproduction printed on wood; the chains will deviate from the corporate program if that's what the ownership wants. Cost is a major factor in art selection but the designers ultimately decide the quality of the artwork with their selection of Art Consultant.