Ultra Violet // PANTONE'S 2018 Color of the Year

“We’re in a complex time; this is a complex color.”
- Lee Eiseman, Executive Director of the Pantone Color Institute

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With their announcement, Pantone explains: "[Ultra Violet] is a very provocative shade, but it’s also a thoughtful color–it sounds like a bit of an oxymoron,” Eiseman says. “This is the kind of color attached, historically, to originality, ingenuity, and visionary thinking. These are the elements we need to create a meaningful future. Inventiveness and imagination is something we seek in our personal lives and business worlds. People are looking for that ‘magic bullet,’ and this shade is the perfect shade to lead right into it . . . It’s intriguing, fascinating, and magical.”

 

Please enjoy 20 images inspired by the color Ultra Violet...